A proposed workflow for discussion. This is not a client project, testimonial, or measured result.
The problem to address
Visitors cannot easily tell what the business offers. Questions arrive through several channels, and the person responding does not have the full context.
A possible workflow
- Visitor finds a relevant service
- They review scope and next steps
- They send a short enquiry or a brief
- The enquiry reaches the responsible person
- A discovery call clarifies the fit
How to judge whether it helps
Record the current process first, then agree a target and review the same measures after launch.
- Enquiries successfully received
- Time to the first response
- Enquiries that become qualified conversations
- Reasons visitors abandon the form
What needs to be checked first
A website needs relevant traffic and a reliable response process. A redesign alone does not guarantee leads or sales.